Activate the yeast by combining it with warm milk and 1/4 cup sugar; let it sit until frothy.
Mix melted butter, salt, eggs, and 2 cups of flour into the yeast mixture.
Gradually add remaining flour, kneading until the dough is smooth and elastic.
Place dough in a greased bowl, cover, and allow to rise for about 1 hour.
Combine softened butter, sugar, and cinnamon to create the cinnamon filling.
In a separate bowl, mix cream cheese, powdered sugar, and vanilla until smooth.
Roll out the risen dough into a 16x12 inch rectangle.
Spread the cinnamon butter mixture over the dough, then layer with cream cheese mixture and sprinkle diced strawberries evenly.
Roll the dough tightly into a log and cut into 12 slices.
Place slices in a greased 9x13 inch baking dish and let them rise for 30 minutes.
Bake at 350°F (175°C) for 25-30 minutes until golden brown.
Mix powdered sugar, milk, and vanilla extract to prepare the glaze; add strawberry jam if desired.
Drizzle the glaze over the warm cinnamon rolls before serving.