What the heck is this?
Okay, so you know how sometimes you want French toast, but you also want something that looks like you actually tried, but you also want something you can eat with your hands without looking like a complete mess? These little golden spirals of breakfast perfection are basically the answer to that very specific but totally valid morning craving. We’re talking about bread that’s been flattened, filled with sweet goodness, rolled up tight, then dunked in that classic French toast custard and pan-fried until they’re crispy on the outside and custardy on the inside.
This isn’t your basic weekend breakfast situation. This is the kind of dish that makes people think you went to brunch culinary school, when really you just took regular bread and got creative with a rolling pin. It’s comfort food that photographs beautifully and tastes even better, and honestly? We’re absolutely obsessed.
Why This Recipe is About to Become Your New Obsession
- Hand-held perfection — All the French toast flavor without the syrup-soaked mess
- Instagram worthy spirals — That beautiful swirl when you slice them open
- Filling possibilities are endless — Sweet, savory, whatever makes your heart happy
- Make-ahead breakfast hero — Prep the night before, fry in the morning
- Kid-approved presentation — They’ll eat anything that looks this fun
- Brunch party showstopper — Watch guests lose their minds over these
The Good Stuff You’ll Need
For the Basic Roll-Ups:
- 8 slices white bread, crusts removed
- 4 oz cream cheese, softened
- 2 tbsp powdered sugar
- 1/2 tsp vanilla extract
- 1/4 cup strawberry jam (or your favorite)
- 2 tbsp butter for rolling
For the French Toast Custard:
- 3 large eggs
- 1/4 cup whole milk
- 1 tbsp granulated sugar
- 1/2 tsp vanilla extract
- 1/4 tsp cinnamon
- Pinch of salt
For Cooking:
- 2 tbsp butter for the pan
- Maple syrup for serving
- Powdered sugar for dusting

Let’s Make This Magic Happen
Step 1: Prep Like a Pro
Remove crusts from bread slices — save them for breadcrumbs or just snack on them. Using a rolling pin, flatten each slice until it’s about 1/4 inch thick. Don’t go crazy — you want them flat but not paper thin. Mix cream cheese, powdered sugar, and vanilla until smooth and spreadable.
Step 2: Assembly Line Action
Spread a thin layer of the cream cheese mixture on each flattened bread slice. Add a stripe of jam about 1 inch from one edge — don’t go overboard or it’ll ooze out. Starting from the jam edge, roll up tightly but gently. Place seam-side down and repeat with remaining slices.
Step 3: The Custard Bath
Whisk together eggs, milk, sugar, vanilla, cinnamon, and salt until smooth. Pour into a shallow dish that’ll fit your roll-ups. This is your French toast magic potion — treat it with respect.
Step 4: Dunk and Roll
Working one at a time, roll each spiral in the custard mixture. Make sure all sides get coated — we want that custardy goodness everywhere. Let excess drip off but don’t shake them like maracas.
Step 5: The Golden Transformation
Heat butter in a large skillet over medium heat until it’s sizzling. Add roll-ups seam-side down first — this helps seal them shut. Cook for 2-3 minutes per side until golden brown and gorgeous. Work in batches if needed — overcrowding leads to sad, steamy roll-ups.
Step 6: Serve Like the Breakfast Champion You Are
Dust with powdered sugar because everything looks better with a snow dusting. Drizzle with maple syrup or serve it on the side for dipping. Slice diagonally to show off that beautiful spiral inside. Take a picture before they disappear — trust me on this.
Pro Tips That’ll Level Up Your Game
Bread Choice Matters: Slightly stale bread works better — it holds up to rolling without tearing.
Rolling Pin Technique: Roll from center outward, and flip the bread halfway through flattening.
Filling Distribution: Less is more — overfilled roll-ups become messy disasters.
Seam Sealing: Always start cooking seam-side down to keep everything together.
Switch It Up
Sweet Filling Adventures:
- Nutella and sliced banana for chocolate lovers
- Peanut butter and jelly for nostalgic vibes
- Cinnamon sugar with butter for simple perfection
- Mascarpone and fresh berries for fancy times
Savory Situations:
- Cream cheese and chives with everything bagel seasoning
- Ham and Swiss for a breakfast sandwich vibe
- Spinach and feta for Mediterranean mornings
- Bacon bits and cheddar for indulgent weekends
Coating Variations:
- Roll in cinnamon sugar after cooking for extra sweetness
- Crushed cornflakes in the custard for extra crunch
- Add orange zest to the custard for citrus brightness
Make-Ahead Magic
Night Before Prep: Roll up the spirals, wrap in plastic, and refrigerate overnight.
Freezer Strategy: Freeze rolled (but not cooked) spirals for up to 1 month — thaw before custard dipping.
Batch Cooking: Make extras and reheat in a 350°F oven for 5 minutes.

Questions People Actually Ask
Q: Can I use different bread? A: Brioche or challah work beautifully, but avoid anything too thick or dense.
Q: What if my roll-ups fall apart? A: Usually means the bread was too fresh or you overfilled them — less filling, more rolling patience.
Q: Can I make these healthier? A: Try whole wheat bread, Greek yogurt instead of cream cheese, and sugar-free jam.
Q: What’s the best way to reheat leftovers? A: Oven at 350°F for 5-7 minutes — the microwave makes them soggy and sad.
Storage Situation
Leftovers: Store in the fridge for up to 2 days, but they’re never quite as perfect as fresh.
Freezing: Cooked roll-ups freeze okay for up to 1 month — reheat in the oven from frozen.
Pro Tip: These are best enjoyed hot and fresh, so make only what you’ll eat.
Perfect Pairing (Because We’re Fancy Like That)
Fresh coffee or orange juice cuts through the richness beautifully. For weekend vibes, a mimosa wouldn’t hurt anyone’s feelings either.
Print
French Toast Roll-Ups: When Regular French Toast Decides to Get Fancy and We’re Totally Here for It
- Total Time: 35 minutes
- Yield: 4 (2 roll-ups each) 1x
Description
Okay, so you know how sometimes you want French toast, but you also want something that looks like you actually tried, but you also want something you can eat with your hands without looking like a complete mess? These little golden spirals of breakfast perfection are basically the answer to that very specific but totally valid morning craving. We’re talking about bread that’s been flattened, filled with sweet goodness, rolled up tight, then dunked in that classic French toast custard and pan-fried until they’re crispy on the outside and custardy on the inside.
This isn’t your basic weekend breakfast situation. This is the kind of dish that makes people think you went to brunch culinary school, when really you just took regular bread and got creative with a rolling pin. It’s comfort food that photographs beautifully and tastes even better, and honestly? We’re absolutely obsessed.
Ingredients
For the Basic Roll-Ups:
- 8 slices white bread, crusts removed
- 4 oz cream cheese, softened
- 2 tbsp powdered sugar
- 1/2 tsp vanilla extract
- 1/4 cup strawberry jam (or your favorite)
- 2 tbsp butter for rolling
For the French Toast Custard:
- 3 large eggs
- 1/4 cup whole milk
- 1 tbsp granulated sugar
- 1/2 tsp vanilla extract
- 1/4 tsp cinnamon
- Pinch of salt
For Cooking:
- 2 tbsp butter for the pan
- Maple syrup for serving
- Powdered sugar for dusting
Instructions
Remove crusts from bread slices — save them for breadcrumbs or just snack on them. Using a rolling pin, flatten each slice until it’s about 1/4 inch thick. Don’t go crazy — you want them flat but not paper thin. Mix cream cheese, powdered sugar, and vanilla until smooth and spreadable.
Spread a thin layer of the cream cheese mixture on each flattened bread slice. Add a stripe of jam about 1 inch from one edge — don’t go overboard or it’ll ooze out. Starting from the jam edge, roll up tightly but gently. Place seam-side down and repeat with remaining slices.
Whisk together eggs, milk, sugar, vanilla, cinnamon, and salt until smooth. Pour into a shallow dish that’ll fit your roll-ups. This is your French toast magic potion — treat it with respect.
Working one at a time, roll each spiral in the custard mixture. Make sure all sides get coated — we want that custardy goodness everywhere. Let excess drip off but don’t shake them like maracas.
Heat butter in a large skillet over medium heat until it’s sizzling. Add roll-ups seam-side down first — this helps seal them shut. Cook for 2-3 minutes per side until golden brown and gorgeous. Work in batches if needed — overcrowding leads to sad, steamy roll-ups.
Dust with powdered sugar because everything looks better with a snow dusting. Drizzle with maple syrup or serve it on the side for dipping. Slice diagonally to show off that beautiful spiral inside. Take a picture before they disappear — trust me on this.
Notes
Bread Choice Matters: Slightly stale bread works better — it holds up to rolling without tearing.
Rolling Pin Technique: Roll from center outward, and flip the bread halfway through flattening.
Filling Distribution: Less is more — overfilled roll-ups become messy disasters.
Seam Sealing: Always start cooking seam-side down to keep everything together.
- Prep Time: 20 minutes
- Cook Time: 15 minutes
Nutrition
- Calories: ~385 kcal
- Fat: ~18g
- Carbohydrates: ~45g
- Protein: ~12g